In 2019, the current corporate design of ABK Stuttgart was introduced. The extensive design and implementation of the corporate identity was undertaken by Raphael Berg, Jasmina Begović and Abdelhamid Ameur, supervised by Prof. Uli Cluss, AM Stefanie Schwarz and the professors of the Communication Design program. The custom typeface ABK Stuttgart designed by Stefanie Schwarz and Dirk Wachowiak reflects upon more than 100 years of typographic tradition of the academy by taking up features and details of historical typefaces and reinterpreting them.
Design Manual
The Design Manual explains design principles, technical details as well as guidelines and the handling of the elements, including logo, business card, letterhead, templates for Microsoft Word, Excel and PowerPoint, certificate, folder, stamp, as well as flags and janitorial clothing.